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It all started in early January, when OYO Rooms issued “new check-in directives” for its partner accommodations in the northwestern city of Meerut, about 50 miles (80 kilometers) from Delhi, stating that hotels there could deny bookings from unmarried couples at their discretion.

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“When it launched that was their whole tagline, ‘no questions asked,’ to the point that everyone knows that that’s what OYO is for: it’s not just a hotel chain but a hotel for couples looking for privacy,” a 25-year-old media professional who has booked with OYO in Delhi told 【 - Free Trading Strategy Suggestions 】 on the condition of anonymity.

Unlike in many countries, where it’s common for unmarried couples to stay in a room together, Indian customs still heavily frown upon the practice.

OYO, which launched in 2012, was one of the first platforms to offer a solution for this growing group of travelers, tagging hotels as “couple friendly” on its app and website. Other start-ups such as Stay Uncle, Brevistay and Nestaway have since followed in OYO’s footsteps and provide rooms by the hour and rental properties that assure safe access for unmarried couples.

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“Commonly we think of privacy as the right to be let alone or without interference or intervention but in the Indian cultural context, that actually goes against our cultural orientation, which is predominantly collectivist,” said Shagufa Kapadia, a professor in the Department of Human Development and Family Studies and director of the Women’s Studies Research Center at India’s Maharaja Sayajirao University of Baroda.

OYO said that its decision, which is specific to Meerut, was a response to “feedback that OYO has received in the past from civil society groups” in the area.

“While we respect individual freedoms and personal liberty, we also recognize our responsibility to listen to and work with civil society groups in the micro markets we operate in,” Pawas Sharma, OYO’s North India region head, said in a statement announcing the policy change.

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In the commercial, a married couple is seen telling their parents that they have booked an OYO room and that their family should accompany them to “have fun together,” which elicits shocked looks around the dinner table.

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OYO’s recent decision to allow hotels to turn away unmarried couples in Meerut can be seen as a way of appeasing the society in which they are operating, she added.

Kapadia noted that religious and right-wing groups often harass establishments for doing things deemed harmful to Indian society, such as providing rooms to unmarried couples in smaller cities like Meerut, which is located in the northern Indian state of Uttar Pradesh (UP).

UP is ruled by Prime Minister Narendra Modi’s Hindu-nationalist Bharatiya Janata Party and is headed by Chief Minister Ajay Singh Bisht, who goes by the name Yogi Adityanth and routinely dresses in a saffron garment similar to those worn by Hindu saints.

“Beyond civil society groups now it’s also the state which is interfering in private life, dawning a paternal character in an already patriarchal society that increasingly infantilizes its young people, especially women, as a means of control,” Kapadia said.

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“I have nothing to say about whether such a policy is good or bad. The only thing is that we don’t want any fingers pointed at us, we don’t want any organizations or community groups to come knocking at our doors asking why we are letting such couples in,” said the manager of one of 21 hotels listed on OYO in the city, who spoke to 【 - Free Trading Strategy Suggestions 】 on the condition of anonymity.

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“Absolutely not. We don’t allow it. We don’t want anyone using it as a shady affair. That is wrong,” he said.

“It’s my hotel. I have the right to choose who I let in. It doesn’t matter if they have a booking on OYO or any other travel website, these are my values.”

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“There was a stain on the bed so we complained and the staff member just said ‘So what? You just have to sit, right? There’s a couch; you can sit there,’” she added.

If hotels listed on the OYO platform are free to deny accommodation to unmarried couples in a smaller city like Meerut, people looking for privacy will have nowhere left to go, she added.

“I live with my family. I can’t just bring someone over. In India it’s very common for people, especially women, to continue living with their families until you get married,” she said. While in Delhi there may be some alternatives, she believes that in cities like Meerut there are none.

However, one Meerut hotel owner told 【 - Free Trading Strategy Suggestions 】 that despite the new policy, his rooms would remain accessible to all couples.

“Til there are high court orders saying that, you can’t take action against any couple so long as they are adults, then there cannot be such a policy, there’s nothing OYO can do about it,” said Mukesh Gupta, owner of Hotel O Subhadra Residency, one of the top-rated OYO hotels in the city. His hotel was still tagged as “couple friendly” on the app and website.

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“In the beginning of our relationship, OYO was a big help to us because I don’t know how we would have managed it at that time,” said Terrance, 28, who did not wish to use his last name, about his relationship with his female partner.

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“If they don’t have an option sometimes it can end in not such a good way, they might look for some shady place and it might end badly,” he said.

Kapadia, the professor,agreed that couples will always find ways to be together but a lack of safe spaces spells disaster, especially for women who have the false burden of carrying the family’s honor.

“In India, parks are a space that a lot of couples use for intimacy and everyone knows about it and it’s okay to an extent, but cops or park watchmen often take that opportunity to harass young couples as they know that they’re probably together without their parents’ knowledge,” she said.

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In 2015, police raided several hotels and lodges near Mumbai, rounding up dozens of couples. In that case, the Bombay High Court said that “the action of the police is in clear violation of right of privacy which has been protected by the Constitution of India and it is a facet of right to life which is guaranteed by Article 21 of the Constitution of India.”

In 2019, hearing a case of a similar nature a high court in Madras also held that “there are no laws or regulations forbearing unmarried persons of opposite sex to occupy hotel rooms, as guests.”

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“In many countries, couples choose to spend their lives together without marriage, so if hotel owners start denying them rooms it would not remain as appealing a destination,” she said.

However, hotel owner Gupta said that the accommodations that chose to deny couples were likely more concerned with those who had local IDs.

Following the move from OYO, Tejas Gowda, a member of a militant Hindu nationalist group called Bajrang Dal, told reporters last week he had appealed to the police commissioner and administration in Bengaluru, India’s tech hub, to implement a similar “law” banning unmarried couples from sharing hotel rooms.

“We should respect the tradition of our country,” he said. “By allowing unmarried couples inside the rooms there aremany illegal activities happening inside the state as well as the country.”

“According to the Constitution we do have the right to privacy,” she said. “Why are we shutting every damn door that these people can go to. Why is it anyone else’s decision what people do in the privacy of a hotel room?”

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