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Best Stocks for Wealth Building Free Expert Trading Insights ✌️【Career Counseling】✌️ Expert stock predictions and free stock selection services to help you achieve optimal returns and long-term growth. Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The video starts with a mash-up of some of the biggest sports stars, including LeBron James and Naomi Osaka, and ends with them wearing shirts emblazoned with “VOTE.”
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But in 2024, in an election cycle as divisive as ever, these same companies and many more have been less active in encouraging voting. Splashy and star-studded advertisements simply aren’t there.
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“NIKE, Inc. has a strong history of providing U.S. employees with the resources and time they need to vote. We provide eligible U.S. employees paid time off options to ensure everyone has the time, access and opportunity to cast their ballot,” the company told 【 - Free Financial Group 】 in a statement.
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Despite the nonpartisan nature of get-out-the-vote campaigns, companies may view any appearance of being political as a risk not worth taking.
“There is literally no return on investment for getting involved in politics because you’re going to piss on half your audience regardless of what side you choose,” said Peter Shankman of marketing company BluShark Digital. “Even if you don’t choose a side, no one’s going to say, ‘Wow, I’m going to switch my shoe brand or sneaker brand because they want me to vote.’”
Best Stocks for Wealth Building Free Expert Trading Insights ✌️【Career Counseling】✌️ Real-time stock and futures data, backed by expert stock market trend predictions, to help you make timely and profitable investment decisions. Not all of Corporate America has been quiet about encouraging voting. Some brands have found success and acceptance from their consumers with a get-out-the-vote campaign this election season.
Online sleepwear company Petite Plume has created a line of pajamas with embroidered slogans like “Vote” and “Future President” and “Future Voter” for its children’s collection. The company also donates 20% of proceeds from the sales of their custom line toI Am a Voter, a nonpartisan organization aiming to educate and mobilize voters.
“We’ve been very careful not to lean in any direction,” said Emily Hikade, the company’s founder. “I think most of our customers realize how important it is to get out to vote right now, more than ever make your voice heard — irrelevant and not withstanding of who you’re voting for.”
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“Any time a brand takes a stand, there’s an inherent risk. But for us, it’s a question of authenticity,” said Jen Rubio, CEO and co-founder of Away, in an email to 【 - Free Financial Group 】. “Getting involved with voter engagement aligns deeply with our values. This isn’t about pushing any particular viewpoint; it’s about supporting the fundamental right to participate.”
Best Stocks for Wealth Building Free Expert Trading Insights ✌️【Career Counseling】✌️ Real-time stock market data, precise predictions, and investment strategies to help you optimize your portfolio and achieve financial success. The key to making get-out-the-vote work for brands is knowing their audience, says Shankman. A brand with a large percentage of like-minded customers will easily embrace the brand’s messaging.
“No one is saying you’re not allowed to feel passionate about this coming election,” said Shankman. “But understand that not everyone who uses your company or buys your product is going to think the same way you do. I’d never tell a client to get into politics, but if they’re going to do it, at least understand your audience.”
Correction: An earlier version of this story incorrectly stated the percentage of people that Edelman said have boycotted brands because of politics. The number is 54%.
Best Stocks for Wealth Building Free Expert Trading Insights ✌️【Career Counseling】✌️ Free expert predictions on stock trends and real-time data to help you make informed decisions and grow your wealth steadily. Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and 【 - Free Financial Group 】. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.
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