Aditya Birla Sun Life AMC Ltd. (ABSLFTRWDN) ✌️【Asset Allocation】✌️ Free real-time stock market analysis, market dynamics reports, and expert insights into stocks, metals, energy, and agricultural products. Make profitable decisions by leveraging our advanced market forecasting tools. Aditya Birla Sun Life AMC Ltd. (ABSLFTRWDN) - Free Investment Risk Control ✌️【Asset Allocation】✌️ Accurate stock market predictions with real-time stock indices, futures data, and global market trend analysis. Achieve stable growth and avoid losses by staying ahead with our expert recommendations.

Aditya Birla Sun Life AMC Ltd. (ABSLFTRWDN) ✌️【Asset Allocation】✌️ Free real-time stock market analysis, market dynamics reports, and expert insights into stocks, metals, energy, and agricultural products. Make profitable decisions by leveraging our advanced market forecasting tools. Since crowds first began gathering in Times Square to commemorate New Year’s Eve over a century ago, it has been a ritual to flock to midtown’s brightly lit chaos to ring in new beginnings. At 11:59 p.m. a dazzling ball descends down a pole, while attendees — and millions of people tuning in from home — count down from 60. At the stroke of midnight, the crowd erupts into a cacophony of sound, often pulling their loved one in for a ceremonial kiss.

But how did this New Year’s Eve celebration start, and why do we commemorate the occasion by watching a ball descend down a pole?

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Over the past century, that display, and symbol of the New Year has evolved from a iron and wood cage adorned with light bulbs to a dazzling technicolor crystal sphere.

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Both Ochs and the New York Times’ chief electrician, Walter Palmer, have been credited with the idea, allegedly inspired by the downtown Western Union Building, which dropped a time ball each day at noon. But Starr’s granddaughter Tama, who joined Artkraft Strauss in 1982 and now owns the business, said in a phone interview that she believes it was her grandfather who came up with the concept of the ball being lowered and lit up with the new year numerals at midnight.

“The idea was to … have it illuminated with the brand-new electricity that had just come up to the neighborhood,” said Tama, who for many years served as foreperson at the Times Square ball drop. “And it was lowered by hand … starting at one minute to midnight, and that was the way it was done for many years.”

“It was an adaptation of an old, useful thing,” she added. “It was instantly popular. People just loved it.”

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In 1995, when the ball got a glitzy update with rhinestones, strobe lights and computer controls, traditional signmakers were no longer needed — which meant that Artkraft Strauss, the company that had brought the ball to Times Square, was no longer needed either. Today’s ball is a collaboration between Waterford Crystal and Philips Lighting, using 32,256 LEDs that can be programed to display millions of colors and patterns on its surface.

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In performing this ritual year after year, Tama sees an intrinsic link between the countdown, which she calls “a minute outside of time,” and the making of New Year’s resolutions.

“When you’re concentrating really hard, time seems to slow down,” she said. “It felt like the longest minute in the world. It felt like you had time to wash your hair, call your mother, change your life. You really can change your life in one minute — you can decide to be different. You can decide to be kinder and better.”

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