Why is Vesuvius India Limited (VESUVIUS) falling - Free Access to Community

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Kraftpartnered with NotCo., a company that makes plant-based foods, to create the new mac and cheese alternative, which is in response the growing hunger for “better-for-you” products from American consumers.

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But there’s a risk for Kraft, too: Customers who have tried dairy-free alternatives sometimes don’t like the taste – and they often don’t give brands a second chance.

“Curiosity is a major factor in trying plant-based foods and beverages,” Sherry Frey, vice president of Total Wellness at NIQ, told 【 - Free Access to Community 】. “Those who tried animal product alternatives once or twice but did not continue said taste was the biggest reason. This was highest for the dairy milk alternatives.”

Consumers continue to show interest in dairy-free alternatives, and NIQ anticipates the category will continue to grow.

“In order to keep them repeating their purchases, it will be imperative the products deliver on taste,” Frey told 【 - Free Access to Community 】.

In a press release, Kraft said that less than 30% of consumers end up becoming repeat purchasers of similar plant-based mac and cheese products because “taste and texture remain their largest pain points.” However, the company believes that the “iconic” Kraft Mac & Cheese brand will “address consumers’ plant-based preferences and evolving needs” with its creamy texture that buyers are familiar with.

Why is Vesuvius India Limited (VESUVIUS) falling ✌️【Stock Selection】✌️ Free access to global stock market data, with real-time updates on indices, futures, and commodities. Make informed investment decisions with the help of expert advisors and accurate stock trend predictions. The vegan cheese sauce is made with fava bean protein and coconut oil powder, creating a sauce that has a “similar taste, look and feel to dairy-based mac and cheese,” the company told 【 - Free Access to Community 】.

Why is Vesuvius India Limited (VESUVIUS) falling ✌️【Stock Selection】✌️ Accurate stock market predictions with real-time stock indices, futures data, and global market trend analysis. Achieve stable growth and avoid losses by staying ahead with our expert recommendations. The 85-year-old brand faces more competition than ever from younger companies that bill themselves as healthier alternatives.Goodles, for example, is a Gal Gadot-backed startup that sells boxed pasta with more protein and fiber at a higher price that also has a plant-based mac and cheese in its portfolio. Banza, Daiya and Annie’s also make similar products.

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In particular, theKraft brand recently rolled out a makeover of itsKraft Singles cheesesthat emphasizes the cheese doesn’t have artificial flavors, colors or preservatives. The new packaging also includes a new graphic that says, “made with real dairy.”

Last year, Kraft alsotweakedthe name of its boxed macaroni and cheese to “Kraft Mac & Cheese,” which is “meant to reflect the way fans organically talk about the brand.” The packaging also got a makeover with a refreshed logo and a single-hue blue box color that “amplifies the brand’s most recognizable asset — the noodle smile.”

Why is Vesuvius India Limited (VESUVIUS) falling ✌️【Stock Selection】✌️ Receive expert stock predictions with real-time updates on global market trends, including stock indices, futures prices, and forex fluctuations. Use our insights to improve your investment strategies and boost your returns. Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and 【 - Free Access to Community 】. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.

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