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“Consumers tell us their budgets remain stretched and they’re shopping carefully as they work to overcome the cumulative impact of multiple years of price inflation,” CEO Brian Cornell said on a call with analysts.
But Target has also slumped because of its merchandise mix and higher prices compared to rivals like Walmart. The chain stocks more non-essential merchandise compared to competitors such as Walmart(WMT)and Costco(COST). More than half of Target’s merchandise is discretionary, making it more susceptible than its rivals to swings in consumer sentiment.
“Target may be losing share among its middle- to upper-income consumers to retailers like Amazon, Costco and Walmart,” Joseph Feldman, an analyst at Telsey Advisory Group, said in a note to clients Wednesday.
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