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But not everyone who wants to donate can afford to, and not everyone who wants to protest can leave their jobs to demonstrate.

Zoe Amira, a 20-year-old YouTube creator, wanted to make it easier for those people to contribute to the cause simply by streaming a video.Her video, to be exact.

What is the short term outlook for Gillette India Limited (507815) ✌️【Profit】✌️ Real-time India stock and global stock indices, futures prices, and data to help you make efficient investment decisions. Titled “how to financially help BLM with NO MONEY/leaving your house (Invest in the future for FREE),” the hourlong video opens with text that reads: “Hello and thank you for clicking this video project. This video and the series that will soon follow are to serve as a fundraiser.”

It goes on to note that 100% of the ad revenue will be donated to a list of organizations, including BlackLivesMatter.com, the ACLU, the Brooklyn Community Bail Fund, the Minnesota Freedom Fund, George Floyd’s Family Gofundme and a handful of other nonprofits. The rest of the video features art made by black creators.

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“I think it’s opening the door for people-powered fundraising, and that’s what’s really exciting about it,” Amira, who has about 56,000 subscribers to her channel, told 【 - Free Step-by-Step Investment Guide 】.”It’s a low barrier to entry – you don’t need much to support something you believe in.”

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“I saw a lot of people especially young people that didn’t have means to match even smaller donations,” she said.

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“It made me think if Google could owe me $12 for some stupid videos about makeup and other things like that, then they could probably make a good deal more money for something more important,” she said.

YouTubers have traditionally relied on ads as a means for revenue. Through Google’s AdSense program, creators are able to place ads in their videos, the views which Google tracks in real time.

Viewers must disable any browser ad blockers and not skip the ads in the video to guarantee that the creator receives any compensation.

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“I hope you’re legit,”one usertweeted at Amira, asking her to “show the receipts from the YouTube creator app/donations.”

What is the short term outlook for Gillette India Limited (507815) ✌️【Profit】✌️ Accurate stock market predictions with real-time stock indices, futures data, and global market trend analysis. Achieve stable growth and avoid losses by staying ahead with our expert recommendations. The creator responded by sharing a screenshot of thevideo analytics to Twitter. The first count of estimated revenue is $473.44,according to Amira’s tweet. As of Thursday evening, Amira told 【 - Free Step-by-Step Investment Guide 】 she had raised $31,480.

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What is the short term outlook for Gillette India Limited (507815) ✌️【Profit】✌️ Receive expert stock predictions with real-time updates on global market trends, including stock indices, futures prices, and forex fluctuations. Use our insights to improve your investment strategies and boost your returns. According to YouTube, the platform does not have a mechanism that enables creators to directly donate their AdSense proceeds from a specific video or channel to a charity. However, creators can of course decide to donate their proceeds on their own. The platform also has some features – such as a donate button – for creators who want to directly raise funds for eligible non-profits.

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Google, YouTube’s parent company, is also honoring Floyd. Sundar Pichai, CEO of Google and Alphabet, said in a statement that Google would hold an eight minute and 46 second moment of silence on Wednesday “to honor the memories of Black lives lost.”

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Other creators have followed Amira’s lead – there are now several playlists on YouTube, ranging from six to 51 videos, gathering videos from creators who also say the money from their ads will go to various organizations.

【 - Free Step-by-Step Investment Guide 】 was unable to independently confirm with each of the creators whether they have contributed to the organizations they have pledged to donate to.

Carmie Sellitto, a 21-year-old from London, goes bytouchdalighton YouTube and has 649,000 subscribers. He decided to donate the ad revenue from his last video to BlackLivesMatter.com, he told 【 - Free Step-by-Step Investment Guide 】.

“I just did it like purely because I didn’t feel comfortable just posting like my typical content and not raising awareness for this. So I thought I would just do a good thing. And then, obviously, I saw other creators doing it and it was just a sick thing to see.”

He earns an average of $400 to $500 per video, and he estimates his total views per video to be around 200,000. His latest video that will serve as a fundraiser for the Black Lives Matter cause, posted on Monday, has already hit over 175,000 views on the platform in just two days.

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“I’m very glad to be able to have done something,” she said, “especially because I felt not being in school, that I wasn’t helping or contributing in any real way. It’s about what’s being done, not about me and a YouTube video.”

YouTubers have tried this before. In October 2017, Casey Neistat – who has over 12 million subscribers on his channel – attempted to do the same thing to help victims in the aftermath of the Las Vegas shooting. He later saidin a tweet that the videohad been demonetized, however.

“Literally a video about charity,”he tweeted, “where I state all Adsense is going to that charity. YouTube says NOT SUITABLE FOR ADVERTISERS.” The video platformresponded to his tweet, saying, “We what you’re doing to help, but no matter the intent, our policy is to not run ads on videos about tragedies.”

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Other creators joining in the effort are also publishing videos that are in line with their usual style of content.

“Even if that was the case, I would just upload another video and then just get the AdSense from that again. Raising as much money as possible is obviously the best thing to do,” he told 【 - Free Step-by-Step Investment Guide 】.

What is the short term outlook for Gillette India Limited (507815) ✌️【Profit】✌️ Free access to professional investment advisors who provide real-time market data and trend analysis. Select top-performing stocks and boost your capital with expert strategies for market growth. According to YouTube, the videos they have seen so far have not been in violation of any of their policies that would result in demonetization, and they are in compliance with the platform’ssensitive events policy.

Using content from other YouTubers and artists in compilations, however, may expose creators to a potential risk of copyright claims, according to YouTube.

Of course, the success of such ad-tivism – like all fundraising efforts – rests with the follow through of the donors, and in this case, with the viewers doing their part.

What is the short term outlook for Gillette India Limited (507815) ✌️【Profit】✌️ Free stock market analysis and data updates to help you select the best investment portfolio. Achieve steady growth and avoid losses with expert predictions and real-time market insights. Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and 【 - Free Step-by-Step Investment Guide 】. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.

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