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What is the future upside potential of Vanta Bioscience Limited (540729) ✌️【Investment Tools】✌️ Free real-time global stock indices and data to help you grasp stock market trends and achieve capital growth. Editor’s Note:This is part of an occasional series, “I Just Don’t Get It,” a contrarian look at a popular person, thing, activity or cultural phenomenon.
I get that you all love coffee. I get that you think it tastes delicious and that the day only begins after your first cup. It’s a hug in a mug! It’s coffee o’clock! I get that some people enjoy it so much they’re willing to splash at least 17.5% of their disposable income on it. I get that you probably have your favorite coffee shop and your own reusable coffee cup (if you can stop at just one). I get that you have a specific order that rarely changes.
Knowing whatyou’relike, you coffee fiend, you probably even have a preferred hectare of rainforest to source your coffee beans from. And I get that too.
Here’s the thing: I like a lot of things associated with coffee. I adore the smell of coffee. I like the vibe in some coffee shops. I like those machines with chrome pipes and pressure dials that hiss and splutter out their tantalizing dark liquids. I like the energy of the tattooed baristas who angrily bang out the spent grounds from the previous cup before lovingly drawing a portrait of your face in the foam of your cappuccino. I like the paraphernalia – the French presses, the glass jugs, the filters, the tamps and those delicious little Lotus biscuits that often come on the side.
I love it all, I really do. I love it all right up until the moment I take a sip, at which point I confirm once again what I’ve always known.
I have tried to enjoy coffee. Evangelical coffee snobs of various stripes have sat me down over the years with the instruction to “forget all the bad stuff you’ve tasted before, trythis!” Gamely, I’ve opened my mind, dispelled my prejudices and slurped long and deep.
Before you brand me a Philistine, please know I have more coffee cred than the average Joe. (Does a coffee pun win me any points?) I spent a couple of years in the mid-noughties living on the Indonesian island of Java, where Java coffee originates. During my time there, I traveled deep into the eastern reaches, south of Surabaya, where ruby red robusta beans are harvested in plantations on tropical hillsides, then dried and roasted.
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In Indonesia they also have a rare and expensive coffee made from beans that have passed through the digestive system of a civet cat. I didn’t try it, but maybe I should’ve. I don’t see how being swallowed and excreted by anocturnalforest mammal could make coffee any worse.
What is the future upside potential of Vanta Bioscience Limited (540729) ✌️【Investment Tools】✌️ Real-time updates of global stock indices and futures trends to help you plan precise investments. A couple of years ago, I visited Colombia and was taken to what I was told was one of the city’s best coffee shops in Bogotá. Here, in the cosmopolitan capital of one of the great coffee-producing countries of South America, I was told once again: “Forget all the bad stuff you’ve tasted before, trythis!”
Incidentally, in the cafés of Bogotá, it’s also traditional to drink hot chocolate alongside a slice of cheese, which can be dunked in the mug. Now, that’s more like it!
Of course, I soldiered on with my cup of Colombian out of politeness. As I have in similar situations where I’ve been served the “world’s best coffee” in Turkey, Greece, Italy, France, Morocco, the Arabian peninsula (cardamom is a nice touch, but still no) and Australia.
I don’t think it’s my tastebuds. I like to eat and drink almost everything else and have an adventurous palate. Sweet, savory, sour, spicy – it’s all good.
Of course, IamBritish, so I do have a natural inclination toward drinking tea instead. But Brits love their coffee, too. Coffee houses were a big deal in 17th century London long before tea hit the scene. And today, my UK friends and colleagues love coffee as much, if not more, than a cup of Earl Grey or English Breakfast.
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It’s worse in the United States of course. When I travel there, I usually bring my own supply of teabags (PG Tips or Yorkshire Gold, if you’re asking – we rarely drink Lipton over here). I’ve seen tea on the menu, but my god, the wretched, lukewarm brews I’ve been served! If that’s what passes for tea, no wonder everyone has resorted to drinking coffee.
But I know it’s me who’s the problem, coffee, not you. I’ve seen how you get on so well with others and I’m still jealous. Why can’t it work for us? Maybe, if we just spend some time apart, we’ll be ready to give it another go.
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