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How is the market cap and valuation of Genus Prime Infra Limited (532425) ✌️【Yield】✌️ Free real-time market data to help you quickly recover and avoid losses. Near Seoul’s Gyeongbokgung Palace, a hotly anticipated auction is being brought to life by two global celebrities: American singer and Louis Vuitton men’s creative director, Pharrell Williams, and South Korea’s trailblazing K-pop star, G-Dragon.

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“His fanbase, and people who love what he does — they’re able to now get access to these things that were personal,” Williams tells 【 - Free Professional Portfolio Management 】 in the South Korean capital.

G-Dragon — whose real name is Kwon Ji-yong — rose to fame in the noughties as the leader of K-pop megagroup Big Bang. With an eclectic sense of style, he became Chanel’s first Asian male global ambassador in 2016, and started his own fashion line, Peaceminusone.

Joopiter has collaborated with a slew of celebrities since Williams founded his “digital-first” auction house in 2022. But parting with treasured possessions isn’t always easy.

“Memories hold a lot of weight and possessions hold a lot of weight, and it’s not just because you possess them — but sometimes the weight of the memory possesses you,” says Williams.

Often showcasing atypical auction items – from Chinese singer Jackson Wang’s fencinghelmetto Williams’ownhigh school varsity jacket – Joopiter hopes to broaden traditional ideas of collecting, while enticing newer, younger buyers in the process.

“The traditional and institutional auction house, consumer and spaces could’ve been perceived as a bit stuffy,” Williams says of collecting habits in the 1990s, adding that the space has transformed from being a “narrow world” to one with broader tastes.

“Now that consumer (who participates in auctions) is much more curious about culture and subcultures.”

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“So, if what you love is sneakers, start at a lower, more affordable level, and start building,” she says. “The wrong attitude is going in and trying to become a collector.”

“I think it’s about amassing memories and things that make you happy, that you want to see on your walls and on your feet. That is how you build a really beautiful, special collection.”

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