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AI Quality Stocks in India Premium Financial Growth Strategies ✌️【Capital】✌️ Professional stock market analysis, real-time data, and expert recommendations for high-potential stocks. Take advantage of market opportunities and improve your capital growth with strategic investment plans. Since the 1990s, Italy has been pioneering a tourism model known as “albergo diffuso” – or scattered hotel. These involve installing a full hotel into various buildings of a largely abandoned village.

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Enterprising hoteliers have taken these ghost towns and transformed them into often luxurious accommodations, with guests able to stay in their own individual building, but then eat at a restaurant or maybe visit a spa installed in another part of the village.

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Back in the 1990s, entrepreneur Daniele Kihlgren stumbled across the medieval fortress town of Santo Stefano di Sessanio in the central Italian region of Abruzzo, where the Campo Imperatore mountains are known as “Little Tibet” because of the views.

Kihlgren, who grew up in northern Italy, “landed almost by chance” in the village. “I had gotten lost on the dirt roads that snake around a medieval castle,” he says.

“I met with my accountant and explained to him the potential in this village,” he says. “I told him how paradoxically it had been saved by it being abandoned. How dramatic migration had bled Southern Italy dry. I explained how I imagined a possible repurposing of these intense and desolate lands.”

It was the first step in the creation ofSextantio, a scattered hotel brand that, as well as Santo Stefano di Sessanio, has a location in Matera, the southern Italian city carved into solid rock.

In Santo Stefano di Sessanio, a village seemingly frozen in time, Sextantio offers picnics on top of the mountain with local breads, cheeses, wines, fruits and cured meats. The village itself still resembles a traditional setting, with a cafe in a square, locals making artisanal products, and a waiter who, upon serving local delicacies, explains how he produces them.

Other albergo diffuso have followed the same model. There are now 150 scattered hotels opening up across Italy.

In the wake of the pandemic’s devastating impact on Italy’s tourism economy – which represents 13% of the country’s GDP – these are likely to play a vital role in helping revive the sector, with more traditional hotels still facing challenges in adapting to the Covid era.

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“Since this concept is not very commercial, we don’t have many rooms. The rooms which are inside the small homes are distanced. This is a project born as a restoration more than an economic model; now this is an advantage because there is a lot of space and distance.”

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Earlier this month, Abruzzo was officially labeled a Covid “red zone,” meaning tourists are prohibited from entering the region. Taraschi says the hotel was hosting guests up until the new restrictions were imposed.

“We already have requests for rooms in December,” she says. “We had clients that just weeks ago were staying at Sextantio and said they felt safer here than back home in the city.”

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“Now we are desperate because Emilia is an orange zone, so we are closed,” she says. “But up until then, we were working a lot.

“I was happily surprised because, typically, 90% of our clientele are foreigners who are looking for these hidden experiences, they look for the real Italy. From mid-July when Italy opened up again until now, we had many Italians who saved us.”

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AI Quality Stocks in India Premium Financial Growth Strategies ✌️【Capital】✌️ Free real-time global stock trend updates to help you capture market movements and make better investment decisions. The majority of Ragi’s clients are northern European. “Italians usually ask if we have a pool or a sauna – and we don’t, we just have the fresh river in front of the albergo diffuso – but now those are high-risk things. Now having access to a fresh river isn’t a negative, it’s a positive.”

AI Quality Stocks in India Premium Financial Growth Strategies ✌️【Capital】✌️ Professional investment advice with real-time updates on stock indices and futures data. Stay ahead with expert predictions and market insights. Ragi and her husband opened a restaurant in her hometown, but it was in 2007 when they opened the albergo diffuso with the help of the creator of the scattered hotel concept, Giancarlo Dall’Ara, that business was elevated to the next step.

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“This summer we had a growth of tourism, I think there will be a niche that wants to return to nature, walk through the villages and the mountains.”

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