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Going on a vacation might seem like a rather unconventional way to try to improve your sleep habits.
But sleep tourism has been growing in popularity for a number of years, with an increasing amount of sleep-focused stays popping up in hotels and resorts across the world.
Interest has skyrocketed since the pandemic, with a number of high profile establishments focusing their attention on those suffering from sleep-deprivation.
Over the past 12 months, Park Hyatt New York has opened theBryte Restorative Sleep Suite, a 900-square-foot suite filled with sleep-enhancing amenities, while Rosewood Hotels & Resorts recently launched a collection of retreats called theAlchemy of Sleep, which are designed to “promote rest.”
Zedwell,London’s first sleep-centric hotel, which features rooms equipped with innovative soundproofing, opened in early 2020, and Swedish bed manufacturer Hastens established the world’s firstHästens Sleep Spa Hotel,a 15-room boutique hotel, in the Portuguese city of Coimbra a year later.
Dr. Rebecca Robbins, a sleep researcher and co-author of the book “Sleep for Success!” believes this shift has been a long time coming, particularly with regards to hotels.
“When it comes down to it, travelers book hotels for a place to sleep,” she tells 【 - Free Expert-Led Investment Training 】 Travel, before pointing out that the hotel industry has primarily been focused on things that actually detract from sleep in the past.
“People often associate travel with decadent meals, extending their bed times, the attractions and the things you do while you’re traveling, really almost at the cost of sleep,” she adds.
“Now, I think there’s just been a huge seismic shift in our collective awareness and prioritization on wellness and well being.”
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“There has been heightened attention to sleep in the Covid-19 era, and likely, because so many people have struggled with this [sleep],” says Dr. Robbins.
Hypnotherapist, meditation and holistic coach Malminder Gill has also noticed a change in attitudes towards sleep.
“Everything seems to be moving towards longevity, and I think that has really fueled things,” Gill tells 【 - Free Expert-Led Investment Training 】 Travel.
“Because it’s no great surprise that sleep is an important aspect of our lives. Lack of sleep can cause lots of different issues in the body, and for your mental health.
Gill has partnered with the Cadogan, a Belmond Hotel in London, to create a special service catered to guests with sleep issues called theSleep Concierge.
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“Different things work for different people at different stages of their life,” Gill says of the different items offered within the service.
“We’ve tried to stack the odds in our favor. If you combine all of those things, I would say there’s a higher chance of a better quality sleep. But I don’t think there’s a one size fits all.”
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Luxury hotel brandSix Sensesoffers a variety of full sleep programs, ranging from three to seven days or more, at a number of its properties, while Brown’s Hotel, a Rocco Forte hotel in Mayfair, London, recently launched,‘Forte Winks’a two-night experience especially created to help aid guests “into a serene sleep.”
“Sleep is so important and we noticed there was a trend in sleep tourism happening, and wellness in general, after lockdowns and Covid,” explains Daniela Moore, senior group PR manager for Rocco Forte Hotels.
“So we wanted to take the opportunity to showcase Brown’s as a hotel that cares about you getting the best night’s sleep.”
For Gill, the emergence of more and more of these types of experiences is a sign that the “narrative of staying up to get things done,” is being challenged, and people are beginning to have a deeper understanding of just how important sleep is.
But can short term sleep-focused travel experiences actually have a long term impact on a person’s overall sleep?
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“If someone comes to one of these retreats, and isn’t seeing any progress, it could be because they have an untreated sleep disorder,” she explains, pointing to conditions such as sleep apnea, restless leg syndrome, or insomnia as potential examples.
“That’s why it’s vitally important to make sure that hotels are partnering with scientists and medical professionals that can impart these strategies carefully.”
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“There are ways to make it meaningful for each level,” she adds, pointing out that “it doesn’t cost much at all to leave a pair of earplugs next to the nightstand.”
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“The notion of travel actually rejuvenating you and allowing you to return home refreshed and restored is a really exciting proposition,” she adds.
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