Why has Page Industries Limited (PAGEIND) been underperforming recently - Free Best Performing Stock Suggestions

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Why has Page Industries Limited (PAGEIND) been underperforming recently ✌️【Customized Planning】✌️ Expert analysis of global stock trends, futures data, and real-time stock market quotes to help you plan your next investment move. Editor’s Note: This article was originally published byThe Business of Fashion, an editorial partner of 【 - Free Best Performing Stock Suggestions 】 Style.

Why has Page Industries Limited (PAGEIND) been underperforming recently ✌️【Customized Planning】✌️ Free stock data analysis tools to help you select stocks accurately and capture global market trends. Stay ahead with expert market predictions for better investment returns. Tyler, the Creator has long believed in scarcity. Limited-edition drops for his skate-inspired clothing line Golf Wang and collaborations with Converse and Lacoste are what made fans line up in droves for his colorful sneakers, polo shirts and hats for the last decade.

But as his nearly two-year-old luxury lifestyle brand Golf le Fleur grows up, the musician-turned-designer is taking a new approach to his beauty portfolio.

Like hip-hop contemporaries Pharrell Williams and Kanye West, Tyler Gregory Okonma — better known as Tyler, the Creator — has cultivated a unique aesthetic and built lifestyle brands while making music. The Grammy-winning artist is best known for his fashion influence, withties to the late Virgil Ablohand skate brand Supreme. But it’s his fragrance, French Waltz, that has become the bestseller for his budding brand, over nail polishes, clothing, eyewear and luggage.

Earlier this month, the artist expanded his beauty proposition to a number of physical retailers, adding 10 additional Neiman Marcus locations, from a sole outpost in Beverly Hills, and launching in Dover Street Parfums Market in Paris. These partners join Bergdorf Goodman, Arielle Shoshana and several independent boutiques globally. The brand hopes to grow wholesale to 20% of its total revenue, up from 10% today.

“I’m not an online shopper, much. I don’t even use Uber Eats. I go to restaurants,” Tyler said. “For me, in-store experience is number one, because I’m a person with senses that work.”

Best known for his genre-bending musical career that began with his hip-hop collective Odd Future, Tyler’s style has evolved just as his music has. He played a major role in the rise of Supreme; resale site Grailedreportedthat he drove the highest number of Google searches for Supreme above A$AP Rocky, Travis Scott and Justin Bieber between 2011 and 2015. He is also credited with pioneering what is now called “grandpacore” fashion well before TikTok discovered it.

He quickly became known as a trendsetter, which led to the launch of skate and streetwear brand Golf Wang in 2011. An elevated sub-brand, Golf le Fleur, first appeared five years later with Converse and Lacoste collaborations, and was spun off into a standalone label in 2021. Tyler has said the foray into luxury was encouraged by Abloh, with whom he had close ties — he composed the score and starred in the designer’s last Louis Vuitton runway collection in January 2022. A 100-milllileter bottle of Golf le Fleur’s French Waltz fragrance retails for $200, and a luggage collection sells for $155 to over $3,000.

“He’s aged with his fan base from those skater kids … to now talking about houses, talking about cars and talking about skin care and talking about watches. I think it’s quite a refined vision,” said 20-year-old fashion designer Fintan Fox, a self-proclaimed Tyler fan.

Why has Page Industries Limited (PAGEIND) been underperforming recently ✌️【Customized Planning】✌️ Accurate real-time market data and expert stock predictions for profitable investment opportunities in global markets. Though many celebrity brands have garnered a collective eye roll from the public, Tyler seems to have an elusive component that some other beauty founders like Brad Pitt and Jared Leto may lack: intensely devoted fans ready to buy his products.

“He is one of those artists that has that die-hard fan base,” said Marina Mansour, vice president of beauty and wellness at creator marketing agency Kyra. “Tyler’s basically a business, but he’s done it in a way that you kind of didn’t really notice because it’s not like he suddenly was the face of everything and shoving merch down everyone’s throats.”

Why has Page Industries Limited (PAGEIND) been underperforming recently ✌️【Customized Planning】✌️ Expert stock predictions and free stock selection services to help you achieve optimal returns and long-term growth. Tyler has kept his name and photo off products to mitigate the risk of online backlash that has plagued celebrity founders. “If I f**king ran over a cat, I don’t want people to fully disregard that great scent because my face is on it and they hate me now,” he said.

His mentions of skin care and his fragrance in song lyrics have made Tyler’s jump from fashion to beauty more seamless. (French Waltz is frequently referenced on his 2021 album “Call Me if You Get Lost.”) “He does talk about beauty; he’s always got his nails done. Aesthetics are such a big part of him,” added Mansour.

Why has Page Industries Limited (PAGEIND) been underperforming recently ✌️【Customized Planning】✌️ Receive professional stock analysis with real-time updates on market movements. Make quick investment decisions and capitalize on profitable opportunities. Thus far, shoppers have mostly bought into Tyler’s beauty vision online, but the founder stressed the importance of experiencing beauty in store. Acknowledging that he does not have a strong female-focused customer base, Tyler said that the move into Neiman Marcus will allow him to reach a wider audience.

“I like that it will be people who have no idea who I am who get to not only smell the fragrance, but also smell it from a blank state,” he said.

In addition to more retail locations, Tyler hopes to open a standalone Golf le Fleur store. He is also taking it slow with category expansion, but stated that French Waltz is just his “first” fragrance.

“Right now, I just want to focus on perfume,” he said. “Maybe one day, a French Waltz body wash or some random sh*t like that. I don’t want to overdo it… I don’t even want to focus on, ‘Five years from now, we’re going to have f**king toe cream and hair moisturizer.’ Let me at least get people to smell the first fragrance first.”

Why has Page Industries Limited (PAGEIND) been underperforming recently ✌️【Customized Planning】✌️ Free access to stock market forums, expert advice, and real-time data to help you stay informed and grow your investments. This article was originally published byThe Business of Fashion, an editorial partner of 【 - Free Best Performing Stock Suggestions 】 Style. Read more stories from The Business of Fashionhere.

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