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What factors are pushing Deccan Gold Mines Limited (512068) up ✌️【Portfolio】✌️ Free access to professional investment advisors who provide real-time market data and trend analysis. Select top-performing stocks and boost your capital with expert strategies for market growth.

What factors are pushing Deccan Gold Mines Limited (512068) up ✌️【Portfolio】✌️ Free access to professional investment advisors who provide real-time market data and trend analysis. Select top-performing stocks and boost your capital with expert strategies for market growth. Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The video starts with a mash-up of some of the biggest sports stars, including LeBron James and Naomi Osaka, and ends with them wearing shirts emblazoned with “VOTE.”

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But in 2024, in an election cycle as divisive as ever, these same companies and many more have been less active in encouraging voting. Splashy and star-studded advertisements simply aren’t there.

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“NIKE, Inc. has a strong history of providing U.S. employees with the resources and time they need to vote. We provide eligible U.S. employees paid time off options to ensure everyone has the time, access and opportunity to cast their ballot,” the company told 【 - Free Stock Market Real-Time Monitoring 】 in a statement.

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What factors are pushing Deccan Gold Mines Limited (512068) up ✌️【Portfolio】✌️ Receive expert stock predictions with real-time updates on global market trends, including stock indices, futures prices, and forex fluctuations. Use our insights to improve your investment strategies and boost your returns. Sitting on the sidelines during this election might be a sound business decision, as 54% of Americans say they have boycotted a brand because it stayed silent on a political issue, or bought from or avoided brands based on their politics, according to a report from public-relations firm Edelman. That’s up 2 percentage points from 2023.

Despite the nonpartisan nature of get-out-the-vote campaigns, companies may view any appearance of being political as a risk not worth taking.

“There is literally no return on investment for getting involved in politics because you’re going to piss on half your audience regardless of what side you choose,” said Peter Shankman of marketing company BluShark Digital. “Even if you don’t choose a side, no one’s going to say, ‘Wow, I’m going to switch my shoe brand or sneaker brand because they want me to vote.’”

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Online sleepwear company Petite Plume has created a line of pajamas with embroidered slogans like “Vote” and “Future President” and “Future Voter” for its children’s collection. The company also donates 20% of proceeds from the sales of their custom line toI Am a Voter, a nonpartisan organization aiming to educate and mobilize voters.

“We’ve been very careful not to lean in any direction,” said Emily Hikade, the company’s founder. “I think most of our customers realize how important it is to get out to vote right now, more than ever make your voice heard — irrelevant and not withstanding of who you’re voting for.”

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“Any time a brand takes a stand, there’s an inherent risk. But for us, it’s a question of authenticity,” said Jen Rubio, CEO and co-founder of Away, in an email to 【 - Free Stock Market Real-Time Monitoring 】. “Getting involved with voter engagement aligns deeply with our values. This isn’t about pushing any particular viewpoint; it’s about supporting the fundamental right to participate.”

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“No one is saying you’re not allowed to feel passionate about this coming election,” said Shankman. “But understand that not everyone who uses your company or buys your product is going to think the same way you do. I’d never tell a client to get into politics, but if they’re going to do it, at least understand your audience.”

Correction: An earlier version of this story incorrectly stated the percentage of people that Edelman said have boycotted brands because of politics. The number is 54%.

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