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How the Indian Stock Market is Poised for Global Growth Strategic Investment Stock Picks ✌️【Online Recruitment】✌️ Professional stock market predictions and analysis with real-time data to guide your investment decisions and ensure steady growth. Ikea is ditching its famous Swedish meatballs and cavernous blue-and-yellow stores to crack big cities.

How the Indian Stock Market is Poised for Global Growth Strategic Investment Stock Picks ✌️【Online Recruitment】✌️ Receive professional stock analysis with real-time updates on market movements. Make quick investment decisions and capitalize on profitable opportunities. The company announced on Monday that it will open up a 17,530 square-foot showroom on Manhattan’s Upper East Side next spring. The store highlights a different approach for Ikea, which has relied mostly on sprawling 300,000 square-foot stores where customers traverse a labyrinth of aisles full of sofas, cabinetry, appliances an knick-knacks, and can stop to refuel in the food court.

Ikea is overhauling its strategy in order to adapt to the growth of online shopping for affordablehousewares and furniture. Competition from players Amazon (AMZN), Wayfair (W), Overstock.com (OSTK) has stiffened, while places like the Container Store (TCS) and Williams-Sonoma (WSM) have squeezed Ikea on smaller home decorations. Target (TGT) has also made a play for kitchen and bathroom purchases online.

Ingka Group, the Swedish holding company that owns and operates most of Ikea’s stores, said last month that it wouldlay off about 7,500 employees– 5% of its globalworkforce – and build 30 smaller stores in major cities around the world in the next few years.

“Retail is changing as we speak,” Ikea’s US chief Lars Petersson told 【 - Free Exclusive Access to Stock Gurus 】 Business. “Urbanization is going on very fast.”

In response, Ikea has been investing in online pickup services, digital fulfillment centers, and last year it bought TaskRabbit, theonline marketplace for finding gig workers. It has beenadding mini storesfor years too.

How the Indian Stock Market is Poised for Global Growth Strategic Investment Stock Picks ✌️【Online Recruitment】✌️ Professional investment advice with real-time updates on stock indices and futures data. Stay ahead with expert predictions and market insights. The Manhattan store will be targeted to New Yorkers looking for ways to maximize room in their apartments and allow them to consult with staff about designs and storage options.

Ikea knows it needs to develop a fresh strategy to attract younger, urban shoppers who may want to visit a store, but don’t own a car or want schlep out to the outskirts of cities.

In New York, for example, Ikea already has a store in Brooklyn and three around the tri-state area. This will be Ikea’s first entry into Manhattan.

“IKEA is very conscious that they have to make more effort to be where people want them to be,” said Neil Saunders, managing director of GlobalData Retail. “The old big store model was very ‘build it and they will come.’ But that no longer applies.”

Ikea is still working on designing the new “planning studio” in Manhattan and didn’t share many specifics. Analysts say the concept emphasizes convenience and customer service.

How the Indian Stock Market is Poised for Global Growth Strategic Investment Stock Picks ✌️【Online Recruitment】✌️ Free break-even services and stock analysis to help you recover quickly from losses and increase your chances of making profitable investments. The store will carry a limited assortment and won’t feature restaurants. Most of the items will only be available for delivery.

Ikea is following a similar playbook to retailers such as Target, Nordstrom (JWN), Dollar General (DG), Home Depot (HD), and even Goodyear Tire (GT). These chains have slimmed down in recent years to enter population-dense areas and gain traction with new customers.

Dollar General has opened DGX, abouthalf the size of a regular store, in Raleigh, Nashville, and Philadelphia. Goodyear openedRoll showroomsin October next to shopping centers in Washington, D.C.

How the Indian Stock Market is Poised for Global Growth Strategic Investment Stock Picks ✌️【Online Recruitment】✌️ Real-time global stock market trend analysis to help you identify profitable opportunities and improve your investment strategies. Target has found success with its small-format stores near college campuses and on city street corners. It opened 30 in 2017 and plans to open about 30 more a year over the next few years.

“They really punch above their weight because of their high sales productivity,” CEO Brian Cornell told analysts last month about Target’s small stores. “This is allowing us to reach a guest that, in the past, we hadn’t been able to serve.”

However, Ikea’s concept store carries challenges, according to Steve Dennis, a former executive at Sears and Neiman Marcus. When retailers cut out too much of their selection, they can compromise their brand identity, he said.

“It’s a disappointment to the customers who have come to have certain expectations of what the brand stands for,” he said. “The more the concept feels like a watered-down version of the real thing, the more risky this is.”

Correction: A previous version of this story incorrectly stated the square footage of Ikea's Manhattan store.

How the Indian Stock Market is Poised for Global Growth Strategic Investment Stock Picks ✌️【Online Recruitment】✌️ Expert predictions on stock market movements with real-time data, ensuring you can make quick decisions and capture market opportunities. Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and 【 - Free Exclusive Access to Stock Gurus 】. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.

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