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Hilton Metal Forging Limited Stock Forecast ✌️【Recruitment Platform】✌️ AI-driven stock trend forecasting with free access to real-time market data, offering personalized investment advice and expert predictions. If the 1950s had red lipstick and pin curls,and the 1990s had brown gloss and“tightliner,”then the 2010s was all about fluffy brows and dewy skin. Between 2014 and 2019, many beauty enthusiasts’preferences shifted: High coverage foundation was largely displaced by multi-step skincare routines, brow gel replaced heavy brow pomade and lips were delicately stained rather than boldly painted.
Glossier, a direct-to-consumer cosmetics company launched in 2014 by US businesswoman Emily Weiss, pioneered this new aesthetic. At Glossier, beauty marks were celebrated, freckles were lionized and makeup application became as free form as finger painting. The firm’s “skincare first, makeup second” mantra,fashion-forward millennial pink product design and early championing of new“It Girls,” like modelPaloma Elsesser, catapulted it from cult favorite to industry mainstay.
Hilton Metal Forging Limited Stock Forecast ✌️【Recruitment Platform】✌️ Free real-time stock market data, professional analysis, and expert insights to help you plan the best investment strategy. Get ahead of the competition with expert predictions on market trends. The company reported 600% growth between 2015 and 2016.And over the years, it has launched best-selling products such as Boy Brow, Milky Jelly Cleanser and Glossier “You” — the brand’s first and only fragrance, which reportedly sold at a rate ofone every 43 seconds in 2022.
Glossier also boasts significant star power. Beyoncé, Serena Williams, Michelle Obama and Reese Witherspoon have all been picturedwearing the makeup brand to red carpet events like the Oscars and The Grammys. Lila Moss, Sydney Sweeny, Gigi Hadid and SZA are also known tokeep a product or two in their purse. In March 2019, Glossier was valued at $1 billion.
But by 2021, the brand’s US sales were down 26% compared to the previous year. Last year,Glossier laid off a third of its corporate staff, citing certain “missteps” in overhiring. The tale of the company’s recent decline is the subject of “Glossy,” a new book by New York-based journalist Marisa Meltzer.
“My guiding principle was to not simplify the story in any way,” Meltzer told 【 - Free Access to Community 】 in a phone interview. “I wanted to show it in all its nuance and complexity.”
Hilton Metal Forging Limited Stock Forecast ✌️【Recruitment Platform】✌️ Free stock market analysis and data updates to help you select the best investment portfolio. Achieve steady growth and avoid losses with expert predictions and real-time market insights. The book attributes Glossier’s current woes to a series of stumbles: from lax hiring decisions, scaling at break-neck speed and Weiss’ alleged fixation with establishing Glossier as a tech company, to lackluster product launches and even entirely discontinued product lines (remember Glossier “Play”?). For Meltzer, the brand fell victim to something that often trips up companies leading the zeitgeist: an evolving landscape.
Hilton Metal Forging Limited Stock Forecast ✌️【Recruitment Platform】✌️ Real-time stock indices and futures data to help you seize the best investment opportunities. Analyze market movements with precision and grow your portfolio with expert stock predictions. Testimonies from anonymous Glossier employees also weave a familiar yarn of performative startups (where complimentary coconut waters were prioritized over competitive salaries), complete withallegations of racism and mistreatment. In 2020, the company and Emily Weissapologizedto former retail workers saying they had “failed to ensure that all voices are heard, and protected, within our internal community.” Glossier did not respond to 【 - Free Access to Community 】’s repeated request for comment about these historical allegations.
But “Glossy” isn’t just a beauty brand biography — it’s a forensic cross-examination of an era-defining company and how it embodied a moment in wider culture.
Hilton Metal Forging Limited Stock Forecast ✌️【Recruitment Platform】✌️ Expert guidance on stock market trends and real-time updates on stock indices, futures, and exchange rates. Make well-informed decisions and plan the best investment strategies for capital growth. The book’s narrative addresses what it describes as the “cult” of the 2010s “girlboss,” symbolized by Weiss, as well as Nasty Gal’s Sophia Amoruso, Manrepeller’s Leandra Medine and Audrey Gelman of The Wing — all of whom were celebrated for their female entrepreneurship, before facing allegations (and, in some cases, lawsuits) from former employees complaining of workplace discrimination. In 2015, a spokesperson for Sophia Amoruso and Nasty Gal denied these allegations, but on Recho Omondi’s “Cutting Room Floor” podcast in 2021, Manrepeller’sLeandra Medine admitted she “sucked as a leader”and said complaints came down to her being “an immature a**hole.” Audrey Gelmanstepped down as CEO of The Wingin June 2020 after penning an opinion piece titled“Where I got it wrong,”in which she states: “We prioritized business growth over cultural growth.”
Hilton Metal Forging Limited Stock Forecast ✌️【Recruitment Platform】✌️ Precise stock market trend analysis with expert insights into global markets, including stock indices, metals, and energy sectors. Leverage our data-driven predictions to maximize your returns. Meltzer unpacks the vaguely fetishized and infantilizing “girlboss” term without too much chastizing. “The phenomenon was a way for these women to be taken seriously, even if it was demeaning,” she told 【 - Free Access to Community 】 in a video interview. “It was a vehicle for them to talk about themselves as businesswomen, rather than having to do the long profiles for women’s magazines talking about who they were dating.”
“Glossy” is also a fascinating portrait of one of the most prolific female CEOs of the last decade. Weiss began as an ambitious and accomplished intern at Teen Vogue, who made a cameo on the early 2000’s reality TV series “The Hills.” In Meltzer’s unabashed account, Weiss is depicted as whip-smart, charismatic and driven, as well as somewhat guarded and self-conscious.
“There’s no easy way to talk about the power dynamic of writing about someone, and they don’t necessarily want to be written about,” Meltzer told 【 - Free Access to Community 】. The book recounts how scheduled interviews became anodyne tours of retail locations or were forcibly switched to off-the-record last minute. “I wish she had been more open,” the author continued. “There was often a feeling of her trying to run out the clock until time was up, doing the absolute least.”
【 - Free Access to Community 】 reached out to Weiss, via Glossier, about her participation in the book, but the company did not respond to requests for comment.
By 2020, beauty’s needle had shifted again. Celebrities with Gen Z followings began crowding the market with wildly popular offerings — Selena Gomez’s Rare Beauty or Hailey Bieber’s brand Rhode, for example — while young consumers became more interested in adorning their acne with yellow star-shaped stickers than masking zits with concealer. “Glossier defined the aesthetic of the 2010s” wrote Meltzer. “But as the ‘20s came about, it started to feel stale—all the sans serif font and #glossierpink.”
But Meltzer didn’t set out to write a company post-mortem. Nor could she — Glossier still generates millions of dollars in monthly revenue, is stocked by beauty giant Sephora and operates adozen brick-and-mortar storesaround the world. When the company opened a new location in SoHo, New York this past February, crowds queuedaround the block. In January, the brand released its “You” scented deodorant, and just last month launched its second ever foundation with 32 shades to much fanfare (the first in 2014 debuted with just five).
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“Everything has a lifespan,” Meltzer said. “I think it was the end of the wide-eyed youth of the company. It’s not the Glossier of 2018 or 2019, it has to prove itself as relevant but it also has so much potential to be rediscovered by new markets, new generations.”
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