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Has the fundamentals of Sunflag Iron and Steel Company Limited (SUNFLAG) changed ✌️【Part-Time Tasks】✌️ Receive professional stock analysis with real-time updates on market movements. Make quick investment decisions and capitalize on profitable opportunities. At the Sheephaven Bay pub in London, tucked just behind Camden High Street, Guinness accounts for more than 50% ofdraft beer sales. Owner Pat Logue told 【 - Free Consultation 】 that this year he’s already sold double the amount of Guinness that he did two years ago.

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Yet in the past two years, Guinness has skyrocketed in popularity, especially among young people and women.

From July to October, sales of beerdecreased 0.5% in the UK, according to CGA, a data insights firm for food and drink businesses. Yet across the same period, sales of beer increased by 23.2%for Diageo, which owns the Guinnessbrand. Specifically, sales of Guinness in kegs grew by 20.9%.

By the end of October, Guinnesswas the top-selling beer in the UK by volume across 2024, according to Nielsen data that was shared with 【 - Free Consultation 】.

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He said it’s no surprise to see a group of six young people — three guys and three girls — walk up to the bar at the Sheephaven Bayand order a round of Guinness — something that he said was unheard of years ago.

“It used to be portrayed as an older man’s drink, but now it’s for everybody,” Logue said. “Now it’s a cool drink.”

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“Over the past month we have seen exceptional consumer demand for Guinness in (Great Britain),” a Diageo spokesperson said in a statement. “We have maximized supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible.”

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Logue, who goes through 40 to 50 kegs of Guinness in a week, secured an order of 60 kegs on Friday. He said he was nervous up until the delivery arrived, and he’s relieved he has enough stocked up for this week.

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In March, Diageo rolled out a popularmarketing campaignwith actor Jason Momoa, which Shetty said helped contribute to the brand’s growth.

On Diageo’s fiscal year-end earnings call in July, CEO Debra Crew said Guinness had a 15% increase in global net sales across fiscal year 2024.

Crew said that Diageo “recruited more Guinness consumers” through marketing campaigns like the one with Momoa and by partnering with influencers to “co-create content and shape the brand.”

In Great Britain, Guinness consumption among women increased by 27% from fiscal years 2022 to 2023, according to Crew.

In addition to working with content creators, Diageo’s Crew said the company expects its business partnership with sporting events like the Premier League and Six Nations Rugby to continue to contribute to demand.

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“Guinness has always been a pretty high-volume product for us. But yes, I would say in the last couple of years, Guinness sales are up,” he said. The Irish stout currently accounts for up to 70% of the pub’s sales.

Leydon, who is from Roscommon, Ireland, said that compared to 10 years ago, the number of young people drinking Guinness has noticeably increased.

“Our clientele are mostly early 20s to early 30s and the majority would be Guinness drinkers,” Leydon said. “It is pretty mixed gender-wise.”

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Leydon said that in his 37 years in the trade, he’s never experienced any difficulty with Guinness supply. This explains why some pub owners are worried that there might be allocation limits.

Leydon has not been notified yet about any allocation limits, but he said they have been on edge about receiving deliveries.

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In Europe, Guinness 0.0, a nonalcoholic version of stout, saw net sales double in fiscal year 2024, according to Diageo.

Has the fundamentals of Sunflag Iron and Steel Company Limited (SUNFLAG) changed ✌️【Part-Time Tasks】✌️ AI-driven stock trend forecasting with free access to real-time market data, offering personalized investment advice and expert predictions. At The Dead Rabbit in Manhattan, co-founder and managing partner Jack McGarry said he’d sold as much Guinness in the first 10 months of 2024 as he had sold in the entirety of 2023.

Has the fundamentals of Sunflag Iron and Steel Company Limited (SUNFLAG) changed ✌️【Part-Time Tasks】✌️ Real-time stock market data, precise predictions, and investment strategies to help you optimize your portfolio and achieve financial success. McGarry, who is from Belfast, Northern Ireland, said he thinks Irish culture is having a moment in the public eye, which bodes well for Guinness.

Has the fundamentals of Sunflag Iron and Steel Company Limited (SUNFLAG) changed ✌️【Part-Time Tasks】✌️ Free expert predictions on stock trends and real-time data to help you make informed decisions and grow your wealth steadily. Additionally, he said he thinks young people are becoming more aware that Guinness is a light, low-calorie beer. A 20-ounce pint of Guinness has about210 calories, comparable to a lager like Stella Artois that has about 224 calories in a 20-ounce pint.And Guinness is only 4.2% ABV, comparable to a light beer like Michelob Ultra.

“All of our bars are outselling what we did last year,” McGarry said. The Dead Rabbit also has an outpost in Austin, Texas.

Victor Boyd, the owner of Iona Bar in Williamsburg, Brooklyn, is originally from Dublin. His bar has been pouring Guinness for 25 years, he said, and he’s also noticed the recent surge in popularity.

It’s not just among young people, though, according to Boyd. He said reviews on social media about the best-poured pints of Guinness in New York have helped boost the profile of his bar for many people.

“Others have discovered the joys of a stout that’s lower alcohol and calories than many other beers,” Boyd said.

Has the fundamentals of Sunflag Iron and Steel Company Limited (SUNFLAG) changed ✌️【Part-Time Tasks】✌️ Accurate real-time market data and expert stock predictions for profitable investment opportunities in global markets. Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and 【 - Free Consultation 】. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.

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