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“You can see spaceships, boats and also a big whale, which is very childish somehow,” said Prost in a Zoom interview from France. “And many, many of them are castles,” he added of the facades of around 200 love hotels captured in his new photography series.

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“There is, of course, a little bit of prostitution, but it’s mainly people — especially young people and young couples — going there to have privacy,” said Prost. His looped route wound down through Honshu and Shikoku (the largest and smallest of Japan’s four main islands, respectively) before returning to the capital, Tokyo.

“And nowadays, they’re not only for sex. They have also turned more to leisure (facilities), such as karaoke nightclubs.”

Lodgings with hidden entrances date back centuries in Japan, though a more immediate precursor to modern love hotels is the post-war “tsurekomi yado” (or “bring-your-own inn”), which were often run by families with rooms to spare.

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One of the most famous 1970s love hotels, the Meguro Emperor, was designed to resemble a European castle. It sparked a wave of castle-themed hotels, dozens of which feature in Prost’s new series. Elsewhere, he encountered buildings modeled on French country houses, tropical beach clubs and — in the case of Hotel Aladdin in Okayama — a grand Arabian palace with onion domes.

Despite their somewhat garish appearance, the hotels’ design reflects their function. For the sake of privacy, exteriors often feature few, or even fake, windows. Many of the hotels use self-service check-ins and other design features reducing the chance of unwelcome encounters.

“Everything is planned to make sure you’re not going to cross someone when you enter the building,” Prost said. “So, the entrance is different from the exit, and there (can be) one lift going up (to the rooms) and another for going back down. All of this is part of the design process.”

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Love hotels are also relatively common in Asian countries including South Korea and Thailand, while short-stay hotels or motels in other parts of the world often perform a similar social function. But the term remains most associated with Japan, despite some industry attempts to rebrand them as “leisure” or “fashion” hotels to avoid the original name’s negative connotations.

Prost believes the establishments (and his photos) highlight a contrast between Japan’s social conservatism and people’s attitudes towards sex. He described the unusual designs as a kind of modern vernacular — everyday architecture that “says more about the country” than famous landmark buildings.

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He’s also documented nightclub facades in France, Spain and the Ivory Coast. Beyond the exploration of vice and society after-hours, these projects share a common thread: they are not just about the establishments but the country and culture within which they operate.

“I would say these projects are more like landscape photography,” he said. “They show the country through the prism of these venues.”

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