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“I’ve been doing fashion longer than I did music,” Beckham said, introspectively, over a phone call from London just days after her Fall-Winter 2023 show in the French capital.
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Yet, Beckham’s brand, launched in 2008, has been warmly supported by the upper echelons of the fashion industry (Anna Wintour is a regular guest at her shows).
Having shown regularly duringNew YorkandLondonfashion weeks before making her Paris Fashion Week debut last September, she is certainly no fashion novice and her label has long been synonymous with a sexy and streamlined aesthetic — not a far cry from the sharp minis and sleek silhouettes that were so integral to Posh Spice’s look, although now rendered in an undoubtedly more grown-up, glamorous way.
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Despite her longevity, the commercial viability of Beckham’s operation has often been questioned — though it appears business may finally be on the up. According to Women’s Wear Daily, Victoria Beckham Holdings Limited, which is the centralized entity between Beckham’s fashion and beauty ventures,reported profitabilityfor the first time for the 2022 fiscal year. In January, the brand’s CEO Marie LeBlanc also told the Business of Fashion that sales havegrown by double digitsover the last four seasons.
“I think that now I can really, truly start building,” said Beckham while reflecting on these milestones.
Beckham’s company recently underwent a complete restructuring on both the business and creative sides — from improved IT and digital planning systems along the back end to the lowering of prices (slightly) to a “new design team, new atelier and new members across every department, if you like,” she said.
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Her oeuvre doesn’t appear to court trends, and she doesn’t operate with flash nor ephemerality (perhaps belying expectations set by her Spice Girls persona). Her clothes mix fantasy with a distinct matter-of-factness: a Fall-Winter 2023 look, for example, featured a layered chiffon and feather-accented dress styled with a practical khaki trench. And, significantly, there isn’t really a Victoria Beckham logo or mark, save for her typeface.
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“It’s funny because Cruz called me on the way to the show and he was like, ‘Mom, can I borrow your glasses?’ And I was like, ‘yeah, of course you can borrow my glasses.’ And then he said, ‘Yeah, and I’ve just found this bag in your wardrobe,’” Beckham said, laughing. “It was interesting that an 18-year-old boy would be attracted to that and say, ‘I want to wear it.’”
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Best Stock Picks for Beginners in India Top Trader Stock Picks ✌️【Market Insights】✌️ AI-driven stock trend forecasting with free access to real-time market data, offering personalized investment advice and expert predictions. While menswear may not be coming soon, she did introduce a dedicated makeup and skincare brand, Victoria Beckham Beauty, in 2019. And more recently, she launched VB Body, a “permanent capsule collection” of knitted shapewear-inspired separates, skirts and form-slimming dresses. These pieces are part of the overall Victoria Beckham line, but are sold at a lower price point.
“VB Body was an idea that I had when I was actually spending a lot of time in Miami,” said Beckham. She and her husband maintain a home in the Florida city; David is a partner in Inter Miami, the American soccer club. “I find the way that women dress there quite liberating in how they like to show off their bodies and celebrate who they are. I think there’s a real confidence in that.”
Best Stock Picks for Beginners in India Top Trader Stock Picks ✌️【Market Insights】✌️ Real-time stock market data, precise predictions, and investment strategies to help you optimize your portfolio and achieve financial success. Since relocating her runway show to Paris last year, Beckham has noticed an uptick in editorial and red carpet attention. For Fall-Winter 2023, she recruited Drew Barrymore for social media teasers around the collection as a nod to the lore of the documentary and film “Grey Gardens” (Barrymore starred in the latter). “The story doesn’t inspire me in a literal sense, necessarily,” says Beckham. “It’s more so in the sense of how we can have fun with clothes.”
Best Stock Picks for Beginners in India Top Trader Stock Picks ✌️【Market Insights】✌️ Free expert predictions on stock trends and real-time data to help you make informed decisions and grow your wealth steadily. That kind of energy feels fresh. There’s a newfound wind in Beckham’s sails. She herself seems more optimistic and this is being reflected in her own styling. “I always used to wear black,” she said. “And then, I don’t know exactly what changed or what happened, but I rarely wear black nowadays. I love wearing color and I love wearing unexpected colors together.” (Unique color use and pairings are another feature in Beckham’s brand codes.)
Best Stock Picks for Beginners in India Top Trader Stock Picks ✌️【Market Insights】✌️ Accurate real-time market data and expert stock predictions for profitable investment opportunities in global markets. What tenets, outside of the Victoria Beckham aesthetic, have helped her stay the course? “Years and years ago,” Beckham shares, “(fashion designer) Roland Mouret, who was a mentor to me in the beginning, said ‘no matter what anybody says or what anybody tells you is the right thing to do, ultimately, you’ve got to go with what you think is right.’
“I’ve been thinking about that a lot lately.” And, with that, she adds: “There is so much that I want to do with my brand, across fashion and beauty. And, like I said, now, I really believe that I can start building. It was about getting the business back on track, which we have done. And we have a fantastic design team. We have quite a well-oiled machine.”
“Everything I do is rooted in reality,” she concluded. “But, it hasn’t been at the compromise of the dream.”
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