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Best IT Stocks for Investment Smart Trading Opportunities ✌️【Easy Path to Wealth】✌️ Free real-time stock data analysis to help you capture global market trends and steadily grow your capital. In 2020, the global value of sun care products was $10.7 billion. Already a staggering figure, that number is projected to grow by 4% each year until 2028, according to market analystsat Grand View Research. By the end of the decade, the sector is expected to reach upwards of $14 billion.

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“Sunscreens not only became a norm, but now they’re dynamic, they’re fun, they’re personalized,” said Dr. Luke Maxfield, a board-certified dermatologist and one of the doctors behind the popular YouTube account Doctorly.

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Dr. Naana Boakye, a board-certified dermatologist, credits social media for amplifying the message about the importance of protecting skin from the sun’s rays, which can cause premature aging and skin cancer.

“We are always on our phones, we’re on (Instagram), TikTok, and we have influencers and (dermatologists) pushing the sunscreen message,” Boakye said in a phone interview. “So I think a lot of younger individuals have picked up on it, as well as men.”

Dr. Abigail Waldman, an assistant professor of dermatology at Harvard Medical School, said over the last three to five years, she’s noticed a change in her clients’ behavior. Whereas in the past her older female patients were the most likely to use daily sunscreen, now people in their teens and 20s are wearing some form of SPF regularly, alongside older male patients, too.

“I think there is a more pervasive media representation of (the benefits of) wearing sunscreen, like preventing aging and preventing skin cancer,” Waldman said in a phone interview. “It’s a message that’s out there.”

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“That was a huge win for dermatologists, because … we have struggled to communicate that importance to the general public, especially younger individuals,” Maxfield said. “Social media managed to marry that conversation and make it relatable.”

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Supergoop — a sunscreen brand known for products like Unseen Sunscreen and Glowscreen — also attributed the rise in daily SPF use to both the increased education around its benefits and the innovative SPF products that now exist. But Britany LeBlanc, chief marketing officer at Supergoop, noted that the brand aims to make their sun protection products fun to use, in a move that feels distinct from sunscreens of the past.

“We spend a lot of our time dreaming up new and innovative formulas that you’ll truly want to wear!” LeBlanc said in an emailed statement. “When we take them to market, we also want to make sure that the experience of wearing them is fun — we know that there are serious risks to the sun, and our mission is ultimately to end the epidemic of skin cancer, but we always seek to educate and inspire, rather than use scare tactics, to encourage daily sunscreen use.”

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Largerskin care trends among youthhave also played a significant role in sunscreen’s rise. Even teenagers have turned to various serums and formulas in an attempt to preserve their youthful skin. Meanwhile, young influencers on TikTok parade their multi-step skin care routines, with many featuring products like retinoids and AHAs, celebrated for their role in minimizing signs of aging. And though they can be beneficial, these products also make skin more sensitive to UV rays — making SPF even more necessary.

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In terms of protection, there isn’t a huge difference between expensive and inexpensive products, Waldman said, though consumers should look for the term “broad spectrum,” meaning that the product protects against both UVA and UVB rays.

Both Boakye and Waldman stressed the necessity of an SPF of at least 30, noting only incremental differences in benefits beyond that number and recommended daily sunscreen use is also important for maximum skin health, even if you’re stuck inside.

UV rays can impact skin through windows, Maxfield said, and Boakye noted that blue light from our phone and computer screens can also increase hyperpigmentation in skin. But for those only worried about minimizing the risk of skin cancer, Maxfield recommended avoiding peak hours outside when the sun is at its strongest and applying sunscreen every two hours while outdoors.

Beyond sun protection, Boakye also looks for active ingredients like green tea, niacinamide, and vitamin E in sunscreen, which can help against issues like puffiness, fine lines and hyperpigmentation. Melanin-rich skin tones also tend to be dry, she noted, so consumers may benefit from a product that moisturizes as well as protects. Still, these properties may also increase the price tag.

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